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CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project to project basis. The assimilation of these various promotional tools is commonly referred to as

mobile marketing
sales promotion activities
integrated marketing communications
omnichannel retailing
search advertising

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Nyctalus

Answer: Integrated marketing communications

Explanation: It is a system of brand messaging used by several organisations nowadays. In such a system all the branches of marketing such as advertising, promotions, public relations etc are molded together to increase the potential of the business.

In the given case CL inc. used both sales promotion and public relation for making their potential and existing customers more aware.

Hence, from the above we can conclude that Option C is correct.

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