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Revel Inc., a cell phone manufacturer, decides to launch its new line of smartphones on the company's official website to resolve logistics issues that the company has identified. With this modification, its customers can now buy the smartphones even if they are not available in retail locations near potential consumers. In this case, Revel Inc. focuses on the _____ element of the marketing mix.

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Answer:

Revel Inc. focuses on the "Place" element of the marketing mix.

Explanation:

One of the 4Ps of the marketing mix is Place, which refers to the importance of the location of the product to make it easy to be bought by the consumer.

Also, this mix, that influences the business plan for a company, is compound by Price, Product and Promotion.

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