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Varion Air, an airline company, is providing a promotional offer to mark its first anniversary. Customers will receive a complimentary ticket upon purchase of three business class tickets. In this case, which of the following is a likely outcome of its promotional strategy

A, It will satisfy the flyers and not the management of Varion Ait.
B, It will not be effective as promotion does not apply to services.
C, It will increase the sales of Varion Air.
D, It will work independently of the other three elements of the marketing mix.

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Answer:

The correct answer would be option C, It will increase the sales of Varion Air.

Explanation:

Varion Air is an Airline Company which is providing a promotional offer to its customers to mark its first anniversary. The company is giving one complimentary ticket upon the purchase of three business class tickets. This is basically a strategy to attract customers towards their airline. This strategy will boosts the sales of the company. People will try to avail this offer, as it is quite a good one. This promotional strategy will eventually result in the increased sales of the Varion Air.

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