Leah is the marketing manager for an electronics company. While on vacation in Ecuador, she visited electronics stores in the major malls in Quito, the capital city. Most of her company's products were available, except for smartphones. When she returned to work, she mentioned this observation to her international sales manager. Leah was providing the important marketing function of ______

According to my research on different business strategies, I can say that based on the information provided within the question Leah was providing the important marketing function of identifying opportunities. This is because she saw the absence of their smart phones in Ecuador and identified the opportunity to Expand their smartphones market to that new geographical location, which in term will drive up sales.

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