Starbucks is hoping to make use of its excess restaurant capacity in the evenings by experimenting with selling beer and wine. It speculates that the only additional costs are hiring more of the same sort of workers to cover the additional hours and costs of the new line of beverages. What hidden costs might emerge?

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07-09-2019
Business

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Starbucks is hoping to make use of its excess restaurant capacity in the evenings by experimenting with selling beer and wine. It speculates that the only additional costs are hiring more of the same sort of workers to cover the additional hours and costs of the new line of beverages. What hidden costs might emerge?

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Answer: The main costs that they would have apart from the personnel, are the training, new purchases of supplements, depreciation for new equipment and advertising expenses.

Explanation: The trainings would be for them to learn how to serve wine and beer, the public will change and demand other types of music, perhaps it has to be live, however the main expense It would be in marketing to tell the usual consumers that not only coffee will be sold in their establishments.