pple is known for its innovation. It conducts in-depth marketing research to determine what customers want. Its electronic devices are constantly upgraded so customers can purchase the newest models. The company creates buzz around its product offerings by discussing the product months before it is launched. This anticipation builds up until the product is launched, resulting in wide-scale sales that often result in stores selling out of the newest product. Refer to Scenario 1.2. From the information provided about Apple and its marketing strategies, Apple most likely embraces a _______________.

Market orientation is a kind of business philosophy in which the company focuses on finding out the needs of the consumers and developing the solutions to meet the needs of the consumer.

Here, the Apple conducts the marketing research to find out the customer needs and upgrade the devices to new models to meet the needs of the consumer.

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