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Scenario: Frankfurter Friday

Betty Cleveland is the vice president of Frankfurter Friday, a highly successful hot dog joint in Oceania. Her company decides to expand to Asia and identifies China as the ideal market. Before she leaves for China, she studies their culture extensively and discovers that the number four is considered extremely unlucky, that not everybody is fluent in China's official language—Mandarin—and that punctuality is a highly valued trait in the country.

When selecting employees to help her establish their chain in China, she decides not to transfer Craig, as he believes that the people of China are less competent and skilled than the people of his country. What trait does Craig display?

A. Individualism
B. Imperialism
C. Ethnocentricism
D. Collectivism

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Answer:

The correct answer is C.Ethnocentrism

Explanation:

Craig believes that the people of China are less competent and skilled than the people of his country.

This belief is based on considering the intrinsic superiority of persons belonging to an ethnic group with respect to persons belonging to another ethnic group.

Individualism is based on the preponderance of the individual over the group in terms of their rights, freedoms and civil protections. Collectivism is based on the preponderance of the group over the individual in regard to civil rights, being more important the protection of certain groups with respect to other groups within the same society. Imperialism is about the political dominance of one nation over another.

In this case, none of these dilemmas arise but only a problem of racial or ethnic discrimination.

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