Sun Yip, the marketing manager at Bryte Systems Inc., decides to enter into foreign markets as his company has surplus amounts of fluorescent light bulbs because of an accidental overrun in manufacturing. He has little or no intention of maintaining continuous market representation. Sun Yip’s firm is at which stage of international marketing involvement?
a. aggressive foreign marketing
b. infrequent global marketing
c. global marketing
d. regular foreign marketing
e. international marketing

Respuesta :

Answer:

b. infrequent global marketing

Explanation:

According to my research on different marketing strategies, I can say that based on the information provided within the question Sun Yip's firm is in the infrequent global marketing stage. This stage is characterized by a surplus in a product caused by variations in production levels or demand which may result in infrequent marketing overseas. Which is what is going on in this situation with the fluorescent light bulbs.

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