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As part of the strategic planning​ process, step 4 includes conducting a​ ________, which evaluates a​ firm's business mix and assesses the potential of an​ organization's strategic business units.A. portfolio analysisB. SWOT analysisC. situation analysisD. product development strategyE. BCG growth-market share matrix

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Answer:

The answer is: A) Portfolio analysis

Explanation:

Portfolio analysis: Analysis of the company´s product mix carried out to identify the best way to allocate the company´s resources in order to maximize profits. The two most common measures used in this type of analysis are market growth rate and relative market share.

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