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Social media is the most effective way to market your business. Etiquette is the difference between profit and loss. If you have a good intention to market your products and services online, then learn to speak to your visitors will be beneficial. Honestly, social media marketing is a full-time job because there are a variety of metrics to take into account and across many different social media platforms. The way you share your content, the content you share and how you talk and engage your audience is determined by the social media platform itself. Proper social media etiquette is a subset of proper manners. How you are perceived online will typically reflect on how you are perceived offline and in real life.