Answer: D) A system to generate and validate actionable customer and market insights
Explanation: Marketing information system (MKIS) is the model that is created for the management and supporting the decision of the marketing field .It is type of management information system(MIS).
The working performed by the this system is collecting , storing, validating, analyzing and distribution of the marketing data and customer records.
Other option are incorrect because it is not a customer relationship management (CRM)system and competitive marketing intelligence model.It work on market insights and not on customer perceptions and it is not used with big data.Thus, the correct option is option (D).
D. A system to generate and validate actionable customer and market insights.
Marketing information system constitutes D. A system to generate and validate actionable customer and market insights as it is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information.
This information can be used in making marketing and other business choices, and it is a system to generate and validate actionable customer and market insights. Many retail establishments, for example, provide loyalty cards to their consumers, and many brands allow users to create profiles in their online sites.
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