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Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip Plank Parquet Total Sales revenue $400,000 $200,000 $300,000 $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses: Machine rent (5,000) (20,000) (50,000) (75,000) Supervision (15,000) (10,000) (20,000) (45,000) Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (45,000) $115,000 Hickory's management is deciding whether to keep or drop the parquet product line. Hickory's parquet flooring product line has a contribution margin of $50,000 (sales of $300,000 less total variable costs of $250,000). All variable costs are relevant. Relevant fixed costs associated with this line include 80% of parquet's machine rent and all of parquet's supervision salaries. In addition, assume that dropping the parquet product line would reduce sales of the strip line by 10% and sales of the plank line by 5%. All other information remains the same.Required: 1. If the parquet product line is dropped, what is the contribution margin for the strip line? For the plank line?Contribution Margin Strip line $Plank line $2. Which alternative (keep or drop the parquet product line) is now more cost effective? Keep the parquet product line By how much?$

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Answer:

Contribution margin for :

    STRIP PLANK     Income Statement

$ 360,000  $ 190,000 Total Net Sales

-$ 225,000 -$ 120,000 Variable Cost

$ 135,000    $ 70,000 Contributing Margin

It's more effective to keep the parquet product line, the company get

an extra return of $5,000.

Explanation:

With all the product line operating these are the results:

STRIP PLANK PARQUET Total Income Statement

$ 400,000 $ 200,000 $ 300,000 $ 900,000 Total Net Sales

-$ 225,000 -$ 120,000 -$ 250,000 -$ 595,000 Variable Cost

$ 175,000 $ 80,000 $ 50,000 $ 305,000    Contributing Margin

-$ 5,000  -$ 20,000 -$ 50,000 -$ 75,000 Machine Rent

-$ 15,000 -$ 10,000 -$ 20,000 -$ 45,000 Supervision

-$ 35,000 -$ 10,000 -$ 25,000 -$ 70,000 Depreciation

$ 120,000 $ 40,000 -$ 45,000 $ 115,000 Segment Margin

If the company keeps the parquet line will get worst result during the year.

STRIP PLANK PARQUET Total Income Statement

$ 360,000 $ 190,000 $ 0,000 $ 550,000 Total Net Sales

-$ 225,000 -$ 120,000 $ 0,000 -$ 345,000 Variable Cost

$ 135,000 $ 70,000 $ 0,000 $ 205,000 Contributing Margin

-$ 5,000 -$ 20,000 -$ 10,000 -$ 35,000 Machine Rent

-$ 15,000 -$ 10,000 $ 0,000 -$ 25,000 Supervision

-$ 35,000 -$ 10,000 $ 0,000 -$ 45,000 Depreciation

$ 80,000 $ 30,000 -$ 10,000 $ 100,000 Segment Margin

1) If the parquet product line is dropped, the contribution margin for the strip line is $157,500.

2) The alternative that is more cost-effective is to drop the parquet product line, which increases the bottom line companywide by $13,500 ($128,500 - $115,000).

What is the contribution margin?

The contribution margin is the difference between sales revenue and relevant or variable costs.

The contribution margin is the profit level that offsets the fixed costs and generates a net income.

The contribution margin concept is used for undertaking break-even analysis.

Data and Calculations:

Hickory Company

Segmented Income Statement

                                              Strip             Plank           Parquet        Total

Sales revenue                 $400,000     $200,000     $300,000   $900,000

Less: Variable expenses   225,000       120,000        250,000     595,000

Contribution margin         $175,000     $ 80,000       $ 50,000   $305,000

Less direct fixed expenses:

Machine rent                        (5,000)      (20,000)        (50,000)      (75,000)

Supervision                         (15,000)       (10,000)        (20,000)     (45,000)

Depreciation                      (35,000)       (10,000)        (25,000)     (70,000)

Segment margin             $120,000     $ 40,000     $ (45,000)    $115,000

After eliminating the Parquet Product Line, the segmented income staement of Hickory Company is as follows:

                                              Strip             Plank               Total

Sales revenue                  $360,000     $190,000       $550,000

Less: Variable expenses   202,500        114,000           316,500

Contribution margin         $157,500     $ 76,000        $233,500

Less direct fixed expenses:

Machine rent                        (5,000)      (20,000)          (35,000) (+$10,000)

Supervision                         (15,000)       (10,000)          (25,000)

Depreciation                      (35,000)       (10,000)          (45,000)

Segment margin             $102,500     $ 36,000         $128,500

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