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Bill recently bought a BMW M3. Bill had several preconceived notions on the elegance and reliability of the car. After the purchase, he discovered that the car had a lot more attributes than he initially perceived. Hence, it created an emotional relationship with the car resulting in ________.

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Answer:

Consumer Delight

Explanation:

When you impress a consumer by exceeding expectations, consumer delight occurs.  You have customer satisfaction when needs are met.  

You gain customer delight when aspirations are surpassed.  This emotional response contributes to spread good things about the service and company.

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