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ICHOR Restaurant Group was started by Brian Bailey and Tim Hug in 2006 and has since opened three successful restaurant concepts, "Old Carolina BBQ," "Smoke: The Burger Joint," and "Baja West Coast Kitchen" with a dozen corporate-owned locations. They have begun to allow external entrepreneurs to purchase a license to operate their own location(s). Entrepreneurs purchasing such a license are engaging in ______.
corporate entrepreneurship
franchising
entrepreneurs insidesocial
entrepreneurship

Respuesta :

sandlee09

Answer:

franchising

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question Entrepreneurs purchasing such a license are engaging in franchising. This term refers to when a company licenses their name and products to another individual/business/entity for their use. This type of licensing usually comes with certain requirements such as having to follow the original companies format and procedures.

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