After several years of volunteering to play the piano and sing at a local nursing home, Callie decided the time was right to tap into the growing elder care market. She started Music and Memories, Inc., a nonprofit corporation that would hire local talent to perform her own music productions directed toward this market. In order to write and produce several productions each year, Callie needed start-up funds. An instructor at the local community college suggested that she begin by ______________, because this effort would serve as her "calling card" for interested investors, as well as government grant applications that Callie might pursue.

A business plan (also known as a business project or business plan) is a document that describes and explains a business to be carried out, as well as different aspects related to it.

Making a business plan allows us to know the viability and profitability of a business before starting it, it serves as a guide to start it and then operate it and, in case of seeking financing, it helps us to achieve it.

However, despite being aware of the importance of making a business plan, many entrepreneurs often overlook this stage because they think that doing one is a complex task reserved only for those who have extensive experience in the subject, or that It is something that consumes too much time.

But the truth is that writing a business plan is not something complex or something that takes too much time, but something that any of us can do in a few days, as long as we know the business we want to start and other aspects related to this , such as the market in which it will operate.