Answer:
B. Creating an understanding of the business-to-business environment
Explanation:
Competitive Intelligence (CI) is the compilation of information available to the public on the rivals of an organization and the use of that information to achieve a market advantage.
Competitive intelligence objectives and goals involve discerning possible business threats and opportunities and allowing for quicker response to the actions and events of rivals, to apply appropriate and updated market analysis to ensure the strategic planning decision making.
