Answer:
Organizational Effectiveness
Explanation:
Based on the information provided within the question it seems that from this scenario Purple fashion is trying to achieve Organizational Effectiveness. This term refers to how effective an Organization/Company/Business actually is when it comes to achieving the goals that have been set forth by it's founding members. By having a dedicated customer service department in order to achieve their goal of a great shopping experience we can say that this is what they are doing.
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