Robert has a list of characteristics that he wants his new house to have, and he has listed every item in that list in their order of importance to him. Among the items on his list, the proximity to a bus stop has the highest priority as it is his primary means of commuting, and the street name has the lowest priority. In this scenario, Robert is using _____ to make a rational decision.
A) absolute comparisons
B) relative comparisons
C) benchmarking
D) satisficing

According to my research on different decision making strategies, I can say that based on the information provided within the question it seems that Robert is using satisficing to make a rational decision. This term refers to making a decision bases on the actions that will satisfy you with the minimum requirements necessary in order for you to complete a goal. This is what is happening by Robert making the list, he is giving importance to each item on the list and if he can get a couple of the important factors on that list then he will be satisfied with his new house, which is the goal.

decide on and pursue a course of action that will satisfy the minimum requirements necessary to achieve a particular goal.

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