Christin, the CEO of a national IT manufacturer, was approached by Ultimate Phones, a new company that is marketing a new type of phone, to partner with the company on a project. The results of the partnership are uncertain because the company (Ultimate Phones) and its technology are new. Christin is uncertain what to do because she is limited by numerous constraints, such as the uncertainty and complexity of the technology, the management success of Ultimate Phones, and time (because other companies are interested in the partnership). Christin is experiencing

Based on the information provided within the question it seems like Christin is experiencing bounded rationality. This term refers to when rationality of an individual i being limited by the amount of information that is provided to them during the decision-making process, as well as the limitation of their cognitive abilities and the amount of time that the individual has before actually having to make a certain decision. Which is what Christin is experiencing since she does not have all the information regarding the technology to actually make a rational decision.

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