The local Harley-Davidson motorcycle outlet has special events on Saturday mornings. Vintage bikes are shown, food is served, and some people travel more than a 100 miles ontheir Harleys to be there almost every Saturday morning. This marketing dream is possible because Harley-Davidson has become a ________ product.a.fuzzy b.cult c.flow state d.situational
A cult is a self-identified group of people that share a passion or an interest. When a brand becomes a cult brand, it has achieved the highest level of emotional connection to its consumers.
