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Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for a formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.
Select one:
a. art form
b. process
c. theory
d. industry

Respuesta :

sandlee09

Answer:

b. process

Explanation:

According to my research on consumer behavior, I can say that based on the information provided within the question this is an example of how it is a process. This is because in this scenario Jenny started off wanting to buy a dress at the stores, then she arrived and since it was crowded she started getting disappointed, then finding out none of the stores had her size made her feel even more disappointed and tired, up to the point were she decided to get the dress online. Therefore as her behavior changed so did her consumer decisions, thus we can consider it a process.

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