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Warby Parker makes and sells prescription eyeglasses online. It wants to know the extent of its customers’ loyalty. After collecting the information from a handful of customer surveys, Warby Parker discovers its customers are very loyal to its brand. This is an example of which of the ten measurable attributes according to David Aaker?

Respuesta :

sandlee09

Answer:

customer satisfaction

Explanation:

David Allen Aaker is an American organizational theorist born in 1938 and specializes in marketing and brand strategy. According to his studies this situation is an example of customer satisfaction with a specific brand. This is basically the focus of acquiring as much brand loyalty from customers as possible by making sure they are satisfied with all that you are providing.

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