Nickson released a new range of watches that were titled after the famous mountaineer Adam Wills. These new watches were promoted through claims that the design is a favorite of Adam Wills who used a similar watch designed by Nickson for its high durability and quality on his expeditions. Such a measure to entice customers to buy one's products aims at creating ________.
a. customer equity
b. relationship-marketing campaign
c. customer-perceived value
d. equitable relationship
e. societal marketing campaign

According to the question, the customer buying one's product for creating the customer perceived value. The customer perceived value is defined as when we purchase the product then the benefit of the customer product value is higher as compared to its particular function.

The customer perceived value offer the satisfaction to the customers according to needs of the product. It basically determine price that the buyer willing to pay for the product and service.