Peppy Roaney believes that pizza is a much more versatile dish than most people realize. As the national marketing manager for Pizza Guys, he observed how consumers were delighted with barbecue pizza, Hawaiian pizza, Mexican pizza and other unique combinations. His suggestions for other unusual pizzas, however, were met with a negative response by his superiors. Even some of his colleagues ridiculed his ideas. Peppy's frustration has continued and he is now in the planning stages of starting his own business, Pizza Whirl. Peppy realizes that he will be taking a risk when he leaves his job with Pizza Guys and starts out on his own. However, Peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers.Given Peppy's willingness to accept the risks of opening and running Pizza Whirl, he is clearly an example of a(n):