Answer: Our required probability is 0.7273.
Step-by-step explanation:
Since we have given that
Actually successful Actually failure Total
Predicted successful 0.4 0.15 0.55
Predicted failure 0.1 0.35 0.45
Total 0.5 0.50 1
Probability that the market research firm would predict that it would be success.
P(Actual success|Predicted success) is given by
[tex]\dfrac{0.4}{0.55}=0.7273[/tex]
Hence, our required probability is 0.7273.