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Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Becca is most likely in the ________ stage of the buyer decision process.

Respuesta :

jepessoa

Answer:

The answer is: information search stage

Explanation:

The five stages of the buyer decision process are:

  1. Problem Recognition: the consumer realizes that he or she has an unsatisfied need that can be satisfied by buying a product or service available.
  2. Information Search: the consumer looks for information about what products or services can satisfy his or her needs by using personal, commercial, public or experimental sources.
  3. Evaluation of Alternatives: the consumer decides which product or service best satisfies his or her needs
  4. Purchase Decision: the consumer decides to buy the product or service that should best satisfy his needs
  5. Post-Purchase Evaluation: the consumer determines if his or her needs have been satisfied by the product or service bought

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