A candidate says he stands for "peace, prosperity, and progress," he is using glittering generalities.
A candidate implies that her opponent is "soft on Communism" or "has the support of the right-wing fanatics," she is a patriot.
Candidates are photographed kissing babies, or mowing the lawn, they appear to on the bandwagon.
Realizing how religious and patriotic most Americans are, a candidate opens his political meeting with a prayer, a salute to the flag, and the singing of The Star-Spangled Banner to transfer the religious and patriotic feelings involved to his cause.
A candidate "stacks the cards" by pulling together all of the campaign slogans used by other candidates.