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As a marketing manager for Kitch-It-Tools, Jim is frustrated with the way his organization markets their kitchen utensils. Currently Kitch-It-Tools utilizes a strategy aimed towards the largest possible number of people, relying heavily on television and radio advertising. Jim complains that the firm is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. Presently Kitch-It-Tools practices:
a. a constaint change strategy
b. relationship marketing
c. mass marketing
d. market segmentation

Respuesta :

Answer:

c. mass marketing

Explanation:

The firm is practicing mass marketing because it has a strategy that is trying to sell the product on a large scale ignoring market segments and not trying to know its customers to be able to understand what they expect and like that target them in a more effective way.

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