Answer:
The correct answer is: forward vertical integration.
Explanation:
Forward vertical integration is a way to grow a business by integrating into a new link in the value chain in which the company operates. Forward integration occurs when, for example, a manufacturer creates its own network of stores to sell its products. On the contrary, a case of backward vertical integration would be the assumption of a retailer that decides to create its own line of products to sell in its store.
