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Lawn care products manufacturer Scotts has developed easy-to-follow, annual lawn care programs to help homeowners develop thick, green lawns that will combat weeds, insects, and diseases. The specific steps that must be used and their timing vary based on climate. What type of segmentation should Scotts use as the basis to design these programs?

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sandlee09

Answer:

Geographic Segmentation

Explanation:

Based on the information provided within the question it can be said that Scott needs to use Geographic Segmentation as the basis to design these programs. This is because this type of segmentation focuses on dividing his clients up by their Geographical locations. Therefore since his programs depend on climate, dividing his clients up by the locations will make it easier for him to make a specific program for each location that he can give to all the individuals in each location.

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