After spending several months developing a good relationship with a business client, Rob's client is now purchasing substantial amounts of products from Rob's company, resulting in high commissions for him. After checking the sales records for the past six months, a colleague of Rob's started visiting the same client in the hopes of capturing some of that client's business too. Although he considers it "legal and fair game," sales reps in his firm have begun to avoid him because they consider it a violation of:

Integrity based code of ethics define the company's values, aspirations, and conduct. When using an integrity based approach, the company usually allows its employees to interpret its values and the way wrongdoers should be penalized.

In this case, the company's management didn't decide that Rob's colleague did something wrong, the whole group of employees (his other colleagues) determined that it was foul-play and took actions.