Generation X consumers indicate they want online customer support; websites that are comprehensive, professional, and interactive; and advertising that is authentic, family-oriented, and unique. Generation X is also replacing baby boomers as the largest segment of business travelers. In response, American Airlines is offering travelers in-flight Wi-Fi, entertainment on demand, and personal power ports. This is an example of how __________ forces impact the marketing environment

Based on the information provided within the question it can be said that this is an example of how social forces impact the marketing environment. Social Forces refers to a significant number of members within a society causing social change to occur. Companies focus a lot on social factors since they need to target certain groups of individuals and make products/services that they would enjoy and want to purchase in order for the companies to turn a profit.

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