Jorge has just undergone a three-week initiation process to become a member of a fraternity. During the initiation, he was made to do such things as shave his head, run naked through the cafeteria, and sing obnoxious fraternity songs during classes. Jorge now considers the fraternity the best thing that's ever happened to him and is convinced that his fraternity brothers are friends for life. Jorge's attitude towards his fraternity is probably the result of __________.

In Social Psychology, the term effort justification means one tends to lift the allure of the goal since sacrifices have to be made to achieve it. One tends to end up liking what made them suffer in the first place; in Jorge's case, his initiation is downgrading in some aspects, such as having to run naked in a public place and shaving his head, even enduring a teacher's possible remarks on his outbursts during class. In the end he believes the fraternity is the best thing that happened to him and the friends will be there for life, even though he had to go through such a hard process to be where he is.