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According to sociologist Everett Rogers' attributes of spreadable ideas, ideas that spread naturally are:(A) Trialable(B) Complex(C) Intriguing(D) GroundbreakingMight also say compatible (which is also true)

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wildoliveshoot
A)

One characteristic of ideas that spread naturally is compatibility — that is, they are consistent with the existing values, experiences, beliefs, and needs of potential adopters. The other four characteristics, according to Everett Rogers, are relative advantage, trialability, simplicity, and observability.

https://quizlet.com/214167573/ihi-qi-201-lesson-2-flash-cards/