The ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

The marketer classifies this customer attitude as low-involvement hierarchy. Is consists of the customer establishing a feeling about a product or service only after the purchase; it is a cognition-behavior-affect order of events. Although this kind of attitude is not fitted to very important acquisitions such as buying an apartment for example.

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keshavgandhi04 keshavgandhi04 · Answer 2 · 2022-03-23T08:24:48+01:00

The blank will be filled with a low involvement hierarchy. Low involvement products are basically involved a low level of risk or no risk and affordable most of the time.

What is low involvement hierarchy?

Low involvement hierarchy is the process of advertising goods and services. Where some products needed low involvement from the buyer as they had gone through the process of learning, awareness, liking, and then finishing the product.

These products are bought frequently because having less risk and do not have any great impact on consumers' lifestyles.

Therefore due to the low involvement hierarchy consumer does not have a strong preference for one brand over another.

Learn more about the Low Involvement Hierarchy here:

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