Answer:
1. B
2. E
Explanation:
1. Consumer or buyers use the extended decision making as it is that decision making which involves high level of the purchase involvement, extensive internal and the extensive information search with complex evaluation of the alternatives. In case of automobiles, buyers will choose the extended decision making as it is expensive, infrequently purchased products.
2. As there is involvement of high risk of financial loss in the future purchasing power, for people or consumer, the automobiles have the situational involvement, it is the short term state which directs towards the attaching relevance of a situation or person. In other words, it is an state where, it establish a level of involvement when a consumer or person think of a specific situation or object.
The purchase of ford automobile for most people involves Extended decision making.
High risk of financial loss of future purchasing power, for most people, automobiles have situational involvement.
Extended decision-making is used when the product involves high cost and the purchases of the same are infrequent.
The purchase of the ford automobile, therefore, employs extended decision-making.
Situational involvement is a temporary state of arousal towards a particular thing.
Therefore automobiles have situational involvement since the customer may or may not purchase a car due to the risk of loss of future purchasing power.
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