Illnesses such as diabetes and stomach cancer kill more than twice the number of Americans than murder or car accidents. However, Zale sees car accidents as more dangerous because he often hears about car accident fatalities on the nightly news, and he doesn’t know anyone with diabetes or stomach cancer. Therefore, Zale takes more precautions against car accidents. This exemplifies ________.
Zale is only using the immediate examples that he is most familiar with and that come to his mind quickly. This is an example of availability heuristic.
