Blasterhoff, Inc. is a company that makes cannons for blasting off fireworks. In order to build their business they brought in a marketing researcher. She has taken the Blasterhoff team through the marketing research process, crunched the data and found that the majority of their sales are clustered around three holidays (July 4th, Christmas, and New Years). She suggests that they focus on getting into more fireworks display shows as their main marketing tactic. If Blasterhoff decides her findings are true, what would its next step be?