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Phillips and Sanchez is a retailer that operates a national chain of home furnishings stores. It has designed a website and a suite of apps that enable customers to shop seamlessly online, storing the items in their cart and their search history and making them available across multiple devices. When customers make an online purchase, the website and apps let them choose between having the products delivered to their homes or made available for pickup at one of Phillips and Sanchez's locations. These are examples of a(n) ________ strategy.

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sandlee09

Answer:

Omnichannel

Explanation:

Based on the information provided within the question it seems that these are examples of an Omnichannel strategy. This is a strategy in which the company/business believes that the customers want the ability to interact with the company in many different ways at the same time and seamlessly. Which is what Phillips and Sanchez is trying to accomplish by designing a website that makes their store available across multiple devices.

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