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7UP is a lemon-lime carbonated soft drink that has been very successful in the United States. Dr Pepper/Seven Up, Inc., the maker of 7UP, uses a family branding strategy to market 7UP worldwide. In China, sales have suffered since the brand name means "death through drinking." Which criterion for picking a good band name did Dr Pepper/Seven Up, Inc. violate when it chose to use a family branding strategy to market 7UP in China?

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jepessoa

Answer:

They did everything wrong. Imagine how many people would like to buy "poop soup" in the US, and it's true, poop soup exists and is a type of vegan soup.

The criteria that Dr Pepper / 7UP forgot to consider is that your brand doesn't have negative connotations in local languages.

Probably no one at Dr Pepper / 7UP knows how to speak Chinese, but they could have hired someone to tell them if their brand name had favorable or unfavorable phonetic associations in Chinese.

totallyswaysted

Answer:that’s confusing lol

Explanation:

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