contestada

Rainbow Resorts Inc. has multiple tropical resorts in various locations. In a crowded market that caters to all kinds of consumers, this resort caters mainly to LGBTQ customers with a guaranteed hassle-free holiday experience at a premium price. What strategy is Rainbow using to gain competitive advantage?

Respuesta :

sandlee09

Answer:

focused-differentiation strategy

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question it seems that Rainbow Resorts Inc. is using a focused-differentiation strategy. This is a strategy that focuses on a small population of individuals and tries to offer them various products. Which seems to be the case since Rainbow Resorts Inc. mostly targets the LGBTQ community and tries to offer them various tropical resorts to gain them as customers.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

Otras preguntas