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Heeltoe, a boutique that caters to the footwear needs of​ women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of​ affluent, middle-aged​ women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on​ ________ variables.
A. psychographic.
B. universal.
C. demographic.
D. geographic.
E. behavioral.

Respuesta :

sandlee09

Answer:

C. demographic.

Explanation:

According to my research on market segmentation, I can say that based on the information provided within the question Heeltoe most likely segments the consumer market based on​ Demographic variables. This term refers to different aspects or traits of a specific population, and such variables included are age, gender, ethnicity, socioeconomic measures, and group membership. Which it seems that in this scenario the two variables most used are age and profession.

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