Frank Pepe's Pizzeria Napoletana strives to ensure that the customers at all of its restaurants have the same dining experience with the same standards and quality throughout. It also sends the same messages—where the restaurants are and what they stand for—in its promotional efforts whether they are on pizza boxes, billboards, or social media. This illustrates _______.

Respuesta :

Answer:

integrated marketing communications

Explanation:

Using multiple channels, look at attached png.

Ver imagen kkneal7

The marketing communication channel is how businesses communicate their offer and value to their target audience. Companies can use this function to establish and construct their brand image while also building a link with their audience.

Option C is the correct choice, this type of business illustrates "integrated marketing communications (IMC)," with reference to Frank's.

The reason for the response of Frank's business

The goal of IMC is to create a synergistic effect between brand positioning and values by combining all communication strategies into a single message delivered in a unique tone that distinguishes products.

IMC is the process of integrating marketing communication elements such as

  • Public relations
  • Social media
  • Audience analytics
  • Business development concepts
  • Advertising


The above process leads to a brand identity that is consistent across many media channels.


Therefore, Frank Pepe's Pizzeria Napoletana endeavors to provide the same dining experience across all of its locations, with the same high standards and quality illustrates the IMC mode via using different distributions with a need to have distinguished channels.

For more information about marketing channels, refer below

https://brainly.com/question/26007732