contestada

If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal​ state, which step of the consumer​ decision-making process is the consumer​ in?
A. Problem recognition
B. Evaluation of alternatives
C. Product choice
D. ​Post-purchase evaluation
E. Information search

Respuesta :

Answer:

The consumer would be in the evaluation of alternatives,

Explanation:

This is explained because he is evaluating the current state of affairs agains his desired-ideal state. Therefore the consumer is evaluating which alternative can fit in the current state of affairs.

Otras preguntas