Samir, the new CEO of Cloud Marketing, has been with the firm for over 25 years. He was picked by the board to turn the 85-year-old agency around because it had lost its edge in the Internet age. To infuse new life and energy into the agency, Samir wants to bring back some old ideas that previously worked at Cloud. He plans on having managers and veteran employees instruct each other about the organization's values, beliefs, and expectations; telling stories about some of the company legendary ad campaigns; coming up with a slogan that summarizes Cloud's abilities in a simple and memorable phrase; and having quarterly ceremonies where creativity and innovation are rewarded. The things that Samir wants to do are all examples of________________.

Embedding culture requires determining your leadership style, role modeling, teaching, and coaching. It is seen in how rewards and status is given and to whom, and in our criteria for recruitment, selection, promotion and excommunication of members.

Answer Link