Whipping is done in a forward direction. You deposit a dab or puddle of metal down, and then whip the rod forward and up a little to let that dab cool a bit, then you move back and deposit another dab slightly ahead of the previous dab.
Cellulose rod like 6010 and 6011 are known as "fast freeze" electrodes, also known to be deep penetrating rods. The "whip and stitch" motion is used so that you get the full benefit of the cellulose characteristics. The forward motion basically gouges out the base metal, and it gets filled in with the back-step.
Hope this helped:)
