Decathlon Corp., a sports shoe manufacturer, launches a new line of sports shoes. To promote the product, Decathlon Corp. invites its customers to try on the shoes for a period of one week and get a feel of its features. This is an example of _____.
Experiential marketing is based on the idea that customers will decide to buy a product based on their experiences with the product or similar products. This way, Decathlon's consumers can use the shoes and if they like them they will keep them and probably buy another pair or two. This marketing strategy is widely used by websites that offer the first month service for free.
