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Mattel wants to create new toys that will better integrate increased and advanced technology and emphasize storytelling. Which of the following reasons firms create new products is represented in this decision? Multiple Choice a) market saturation b) improving business relationships c) managing risk through diversity d) fashion cycles e) changing customer needs.

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jepessoa

Answer:

All of the answers are correct.

Explanation:

Companies should innovate because there are too many competitors and the market is saturated; customers get tired of the same products (fashion cycles) and they continuously need new options; customers' needs change over time, now kids like "smart" toys and smart everything; when you offer a larger variety of products you reduce your risk; sometimes (not always) new product scan help improve your relationship with your suppliers or vendors, the relationship needs some spice every now and then.

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