Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often
Select one:
A. expensive and time-consuming.
B. an impediment to decisive management.
C. of little use in real marketing situations.
D. an academic exercise of little real value.
E. beyond most managers' ability to comprehend.

Explanation: The marketing research that is done for the business purposes usually takes a long time and demands a whole lot of money to procure various resources that are necessary for the research.

Also, it is not guaranteed that the research will end as a profit to the organisation. Thus, the business organisation tends to be more cautions about the researches.

Hence the correct option is A.

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