Answer:
.A. knowledge
Explanation:
Business knowledge refers to an entrepreneur's understanding of customers' preferences, staff skills, business operations and processes, and overall market trends. When expertly gathered, business knowledge is an essential reference point for decision making. The information is useful for continued business growth and identification of new opportunities.
Market research is one way of gathering knowledge. Before the study, David appeared to be unaware of his customer preferences. Lack of business knowledge can lead to the loss of customers and the collapse of a business. Business owners can also gain knowledge through employee and supplier networks.
